Haagen-Dazs ice cream has launched a new campaign to help honey bees. Appealing to our selfish instincts, they point out that bees are essential to many of the wonderful foods we eat, including ice cream. When people eat flavors like Vanilla Honey Bee Ice Cream, Haagen-Dazs is donating money to support honey bee and sustainable pollination research. Of course, advertisements like the one I saw today are helping raise awareness of the honey bee crisis. Related to my dissertation, the company is giving employees flower seeds to plant bee-friendly gardens in their yards as well as sponsoring volunteer days where employees can help create bee-friendly gardens in their communities.
Though I don't care about ice cream, I do care about honey bees, and I'm glad Haagen-Dazs has instituted this campaign.